21120 Erie Street South, P.0. Box 550

Pure Flavor® is a family of greenhouse vegetable growers who share a commitment to bringing A Life of Pure Flavor™ to communities everywhere. Our passion for sustainable greenhouse growing, strong support for our retail & foodservice customers, and focus on engaging consumers is built on a foundation drawn from generations of growing expertise. We are the next generation of vegetable growers, inspired to put quality, flavor, and customers first by providing greenhouse-grown vegetables from our farms that are strategically located throughout North America.


Solora Fresh partners with greenhouse growers, produce marketers, and co-packing operations to protect product quality, streamline packing lines, and elevate brand presentation. Our sustainable fresh produce packaging solutions are engineered to maintain freshness, reduce damage, and perform reliably from harvest through retail. We specialize in high-clarity PET clamshells, corrugated produce boxes, produce and top-seal films, labels, and tray liners designed for efficiency, consistency, and shelf appeal.